紀要論文

グローバル男性リーダーの聴衆誘導方法 : ディベート及びスピーチのコーパス特徴語分析

Audience Engagement Communication Strategies for Global Male Leaders : Corpus Analysis of Debates and Presentations

jpn

00229741

https://doi.org/10.15002/00030401

法政大学経済学部学会

91

3

55

74

2023-12-20

Version of Record

As Kotter (2001) argues, one of the paramount requisites for successful business leaders lies in their ability to lead cooperative followers. To this end, effective utilization of Communication Strategies (CS) and the capacity to engage participants in achieving objectives become imperative. In the realm of business, CS entails the particular need to persuade, foster empathy, and share directives to attain one’s objectives. This discourse scrutinizes the actual speech data of globally prominent male leaders in business and society, shedding light on the CS they employ. This study investigates a corpus of 265,451 words from speeches delivered at the Oxford Union (OU), recognized as the pinnacle of English debates, Technology Entertainment Design (TED) Talks. These corpora were subjected to statistical methods, such as Keyword analysis, to conduct a comparative examination of speech between genders. Consequently, it became evident that male leaders actively incorporate CS that explicitly guide their audience and elucidate objectives and directives.

Article

AN00071028