紀要論文

熊本県五木村における観光客への意識調査の分析結果と観光振興

Analysis Results of Tourist Awareness Survey and Tourism Promotion in Itsuki Village, Kumamoto Prefecture

jpn

04412486

https://doi.org/10.15002/00024747

法政大学文学部

83

73

92

2021-09-30

Version of Record

This paper analyzes a questionnaire survey conducted on tourists who came to the village at the Itsuki Lullaby Festival in November 2018, and examined the promotion of tourism in Itsuki Village. A total of 537 respondents were surveyed, 204 men （38.0%） and 327 women （60.9%）. By age group, 355 respondents were over the age of 60, roughly two-thirds of the total. Tourists from Kumamoto Prefecture accounted for three-quarter of the tourists. We will look at the results of the questionnaire. The answer which was a lot about what respect of Itsuki Village likes is the one to evaluate “Nature of Itsuki Village” and “People of Itsuki Village”. Subsequently, when asked about their awareness of the cancellation of the Kawabegawa Dam Project, only 26 （5.9%） said they were “sad to be canceled” and “happy to be canceled” with 170 people （38.5%）. It can be seen that a large proportion of people welcome the cancellation of construction of the Kawabegawa Dam. Looking at the frequency of tourists participating in the Lullaby Festival, the repeat rate reached 60%. In other words, there were few new participants. The high repeat rate of tourists and the aging of the population will become serious problems for the Lullaby Festival sooner or later. The ideas for making the Lullaby Festival more active were “Stay this way” （18 people）, “Do more PR” （16 people）, “I don’t know” （12 people）, “I want an event that children can enjoy” （10 people）, and “I want an event that young people can enjoy” （9 people）. Based on the results of these questionnaires and the results of the author’s fieldwork so far, I have examined Itsuki’s tourism strategy by “possibility of long-term stay”, “increase in day-trip tourists, extension of stay time”, and “relaxation of seasonal fluctuations of tourists”. At present, the possibility of a long-term stay is small, but it is necessary to prepare to “have Itsuki Village come, see, and live”. I think there are possibilities such as “studying in the mountain village of elementary and junior high school students” and “getting them to buy mountains”. Considering the current situation of Itsuki Village tourism, the goal should be to increase the number of day-trip tourists and increase the length of their stay. In that case, it is important to clearly position Itsuki Village roadside rest facility as a core facility for Itsuki Village tourism. In order to do so, it is important to make the surrounding tourist facilities visible from Itsuki Village roadside rest facility. Finally, “measures to mitigate seasonal fluctuations of tourists” should be adopted. There are already year-round tourist events in Itsuki Village. Therefore, it is important not to think about new tourism events, but to appropriately disseminate existing tourism event information.

Article

AN00226157