Working paper series

he present study investigated the criteria used by Japanese college students in selecting a potential employer. A total of 154 undergraduate students majoring in social science at a major private university in a metropolitan area in Japan were asked to rate the importance of various criteria (including content of work, salary, size of the company, and corporate culture) when selecting an employer. A policy-capturing method was used to predict the importance of each criterion, and the results were compared with the ratings obtained using direct questioning. The following major findings were obtained: (1) students valued work contents most highly, while the size of the company was of relatively low importance, regardless of the method used; (2) for standard wage and students’ adaptability to corporate culture, results obtained using direct questioning were different from those obtained using the policy-capturing method; (3) students prioritized criteria differently according to differences in individual traits such as self-efficacy; and (4) adaptability to corporate culture most strongly affected students’ confidence in joining companies. Based on these results, we discussed appropriate recruitment and selection practices.

204 イノベーション・マネジメント研究センター (旧: 産業情報センター) ＞ 研究調査報告書 ＞ イノベーション・マネジメント研究センターワーキングペーパー [Working Paper] ＞ 98