Possibility of self-presenting personality to predict product selection

このアイテムのアクセス数:88件（2025-07-01 11:28 集計）

Permalink : https://doi.org/10.15002/00010875

Permalink : https://hdl.handle.net/10114/10168

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アイテムタイプ	紀要論文
タイトル	Possibility of self-presenting personality to predict product selection
著者	著者名 KAI, Erina
著者	著者名甲斐, 恵利奈
言語	eng
ISSN	03872610
DOI	https://doi.org/10.15002/00010875
出版者	法政大学大学院
雑誌名	大学院紀要 = Bulletin of graduate studies
雑誌名	大学院紀要 = Bulletin of graduate studies
巻	74
開始ページ	41
終了ページ	54
発行年	2015-03-31
著者版フラグ	Version of Record
キーワード	Personality
	Consumer behavior
	Self-presentation
抄録	In some matured market like Japan, some product categories encounter the situation that has difﬁculty in differentiation of product from one another. In those categories, consumers do not select products by its functional feature. A hypothesis was set to this phenomenon, which is, consumers select products as means of self-presentation. In order to verify this hypothesis, self-presentation scale was developed and relations with attitudes towards product were studied with correlation analysis on college students. Results showed some signiﬁcant correlation between self-presentation personality and product selection.
資源タイプ	Article
書誌レコードID	AN00226113
インデックス	資料タイプ別＞学内論文＞大学院紀要＝Bulletin of graduate studies
インデックス	501 学内論文＞紀要＞大学院紀要＝Bulletin of graduate studies ＞ 74