紀要論文

日本におけるシェアリングビジネスの課題

jpn

13493043

https://doi.org/10.15002/00010726

法政大学キャリアデザイン学部

12

117

132

2015-03

Version of Record

Sharing businesses in Europe and United States have shown a rapid growth. These markets are expanding in the various services. In the future, these markets are expected to continue growing steadily. In accordance with the global trends, sharing businesses in Japan have emerged. However, when compared to the situation of foreign countries, growth of sharing business market in Japan is slow. Even though it is a valid business, our recognition of sharing business is low level. It is important to identify the factors that inhibit the growth of their markets. First of all, it began to organize the type of sharing and sharing business by previous research. So, following two points have been defined. First, by the network technology, underutilized assets of individuals will be able to sharing. Second, by the sensing technology, sharing business is dramatically more efficient Then, cause that is delayed the growth of the market in Japan has been discussed. The important matter is the risk in the Internet transactions. In according to previous researches, Japanese have a lower confidence level than American. Therefore, the psychological resistance to be sharing probably exists. Furthermore, the psychological resistance to be shared something prevents the spread of sharing businesses in Japan. We concluded that problems of sharing business in Japan are, not the business models, the psychological aspects of consumers.

Article

AA11961954